public actif | Work | MAC Cosmetics - Studio Fix Instagram activation

Develop a customer-centric voice via an Instagram storyboard.

Bring the brand to life, boost brand awareness and conversions

MAC Cosmetics


462 000+

Video hits

64 000+

Market reach (individuals)

1 300+

Swipe-up link opens

The brief

Generate brand awareness and conversions via a flagship product through the Instagram platform

Solution

Development of a sequential, phased Instagram storyboard

Mechanics


Planning phase:

  • UX design: “Immersion” within retail outlets to fully understand customer needs
  • Planning of content for an international, multi-channel campaign
  • Mechanics:
    - 5 stories filmed in store with consumers
    - 1 live in-store film
    - 1 live film with a senior make up-artist in a shopping centre
  • Storyboarding

Execution:

  • Customer-centric videos shot in-store
  • Production (editing, motion design, timing etc) and live vox pops
  • Publication of stories with trackable swipe-ups with UTM tags
  • Detailed activity reports
MAC Cosmetics | Studio Fix Instagram stories 1 MAC Cosmetics | Studio Fix Instagram stories 2 MAC Cosmetics | Studio Fix Instagram stories 3

Results


  • 462 000+ Cumulative impressions, video hits
  • 64 000+ Total reach (unique prospects)
  • 1 300+ Swipe-up link opens, generation of qualified traffic and conversions via product web pages
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