public actif | Work | Serge Ferrari

Develop an international brand strategy.

Work carried out in collaboration with the group and its international subsidiaries for social networks

Serge Ferrari


1

International group

5

Continents

7

Social/professional networks

15

Target countries

The brief

Develop online brand awareness for Serge Ferrari abroad meeting both international and local objectives

Solution

The development and implementation of a 3-year international strategy

Serge Ferrari | Macquarie Bank's headquarters - Martin Place

Mechanics


  • Development of a marketing audit and benchmark
  • Creation of workshops with international managers, creation of collaborative marketing tools
  • Development of a carefully structured strategy
  • Training and follow-up assessment/accompaniment of both the Group and local teams
  • Launch of campaigns on 7 platforms (Facebook, LinkedIn, Twitter, Instagram, We Chat, VKontakte, Xing)
  • Set up of “World Pages” on Facebook
  • Phased launch of the strategy
Serge Ferrari | Stamskin colors
“Choosing and implementing the right overall strategy for social networks can be problematic. Thanks to public actif we found the right channels and the right balance between our corporate and local communication needs.”
Alain Minet, Head of communication and corporate marketing

Alain Minet

Head of communications and corporate marketing

Results


  • Creation of an international digital strategy
  • Follow-up/accompaniment of marketing managers across five continents
  • A clear cohesive digital strategy for the group
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