public actif | Work | Clipper - blog

Develop brand awareness for the French market.

Increase visibility and awareness of the brand, specifically on key target audiences (young women and their influencers)

Clipper


300+

Active influencers

50%

Blogger publishing rate

The brief

Launch the brand and increase brand awareness in the French market

Solution

Development and implementation of an influencer strategy for a community of bloggers together with a targeted content strategy matching the tastes and needs of the French market

Clipper | pyramide gamme

Mechanics


  • Editorial strategy and reworking of the blog
  • Creation of a “trend report”
  • Development of an influencer strategy
  • Management of influencer activities (prospect targeting and product despatch, quantitative/qualitative analysis of results)
  • Community management for French net activity
  • Targeted booking of webspace aimed at increasing brand awareness
  • Photo and video production
Clipper | gamme face Clipper | gamme tranche

Results


  • 300+ Active influencers
  • 50% Blogger publishing rate
  • Close relationship developed with the “organic” community
  • Overall increase in web communication in France
  • Recalibration of brand positioning in line with the “fair trade” values of the target audience
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