public actif | Work | Clipper - blog

Develop brand awareness for the French market.

Increase visibility and awareness of the brand, specifically on key target audiences (young women and their influencers)



Active influencers


Blogger publishing rate

The brief

Launch the brand and increase brand awareness in the French market


Development and implementation of an influencer strategy for a community of bloggers together with a targeted content strategy matching the tastes and needs of the French market

Clipper | pyramide gamme


  • Editorial strategy and reworking of the blog
  • Creation of a “trend report”
  • Development of an influencer strategy
  • Management of influencer activities (prospect targeting and product despatch, quantitative/qualitative analysis of results)
  • Community management for French net activity
  • Targeted booking of webspace aimed at increasing brand awareness
  • Photo and video production
Clipper | gamme face Clipper | gamme tranche


  • 300+ Active influencers
  • 50% Blogger publishing rate
  • Close relationship developed with the “organic” community
  • Overall increase in web communication in France
  • Recalibration of brand positioning in line with the “fair trade” values of the target audience
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