public actif | Work | Gerflor

Develop case studies based on existing clientele for B2B markets.

Creation of the “Gerflor Job Reference Award” campaign

Gerflor


100k+

Market reach

150+

Contacts with targeted professionals for case studies

13%

A record level in engagement

The brief

Develop case studies based on existing client base for B2B markets

Solution

Create a campaign for BtoB audiences that can both publicise customer case studies and generate leads

public actif | Work | Gerflor - Job Reference Award 2016, winner #2 Sisli Hospital

Mechanics


  • Creation of a competition
  • Architecture of international media campaigns
  • Development of a bilingual and multichannel application (Facebook + client websites)
  • BtoBtoC campaigns
  • Influencer strategy
  • Development of an opt-in and qualified database
  • Reporting and recommendations for each edition
public actif | Work | Gerflor - Job Reference Award 2016, winner #3 Zakopane Olympic Center

Results


Focus BtoB customers on social networks

  • 100k+ Marketing reach
  • 2 000 Voters of whom more than one-third are qualified professionals
  • 150+ Testimonials registered by the professionals themselves
  • 13% Engagement rate (record rates achieved)
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