public actif | Work | UGC
  1. public actif
  2. Work

Generate point of sale traffic via social media.

Increase traffic and turnover with a “drive-to-store” mechanic

UGC

1 million+

Facebook impressions

28 000+

Coupons redeemed

5 500+

Likes

5 000+

Likes on the post

The brief

Increase point of sale traffic with a budget of under 10 K€

Solution

A “drive-to-store” mechanic and the setup of a sales promotion driven 100% by social media

UGC | drive to store mechanic

Mechanics

  • Targeted space-buying campaign
  • Community Management
  • Design of a targeted creative approach
  • Quantitative reporting: number of coupons distributed and redeemed at checkout
  • Financial reporting
UGC | cinema

Results

For one sales promotion campaign (1 month) at Lyon:

  • 1 million+ Facebook impressions
  • 28 000+ Coupons redeemed
  • 5 500+ Increase of likes on page
  • 5 000+ Likes for post
  • 1 700 Shares
  • < 0.10€ Conversion cost
  • Generated new and different business during periods where customer levels were low
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