public actif | Work | MCA

Increase brand awareness for a home construction company.

Develop content that is both technically efficient and attractive. Target and drive traffic to site

MCA


25 000+

Facebook page likes

2 800+

Average marketing reach

50%+

Increase in comments

The brief

Develop brand awareness for a regional house builder across social networks targeting a precise audience

Solution

Allow the potential customer to visualize his future home, demonstrate the client’s expertise

public actif | Work | MCA - maison visite virtuelle

Mechanics


  • Publishing of premium level content: 360 virtual tours - animated 3D content - drone videos
  • Customer-centric content strategy
  • Communication of MCA expertise
public actif | Work | MCA - maison plan 3D
“We chose to work with public actif to refine our social media strategy and boost our visibility across the social networks. The team demonstrated a real understanding of our needs and the context in which our company operates. We continue to work closely with public actif - an agency that we find both creative and highly reactive and the strategy is proving successful.”
Service CommunicationMaisons de la Côte Atlantique

Jessica Marechal & Ysaline Bouteiller

Department of Communication, Maisons de la Côte Atlantique

Results


Increased visibility of MCA on popular well known media in the construction sector

  • 25 000+ Facebook likes/increased interactivity with prospects
  • 2 800+ Average reach, increased visibility
  • 50%+ Increase in comments
  • 3 600 Clicks to the MCA site
  • Increased brand presence on social networks
  • Increased number of leads and conversions
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